▲ Chungcheongnam-do conducted a familiarization tour by inviting travelers from Shenyang, Liaoning, China in March, 2014.

A large number of Chinese tourists are visiting Asan, which is loved as a charming city where hot springs can be enjoyed together with history and culture trips. Chungcheongnam-do conducted a familiarization tour by inviting travelers from Shenyang, Liaoning, China in March, 2014.

As a result of which, it successfully attracted approximately 1,560 Chinese tourists to Asan. Chinese tourists are presumed to be visiting the famous tourist attractions of Asanfrom May 3 to July 3 and then bathing in hot springs before leaving.
 
Thereception of Chinese tourists is an outcome achieved within a short period of time, less than two months since the familiarization tour, and is significant in that it opened a new wayto lure Chinese tourists, who were previously concentrated in Seoul and JejuIsland, into the provinces,.

The facts that Asan is close to Seoul and that there are three tourist hotels with hot springs seem to have played a big role in luring tourists. It is especially worthy of notice that this outcome has been achieved through the private-public cooperation, including searching for and selecting the people in the actual locality with the private organizations of the province taking part in the familiarization tour of Shenyang for travelers.
 
Chungcheongnam-do plans to be more aggressively in attracting Chinese tourists from momentum. It is expected to arrange a private-public cooperative system so that tourist products with various sites in the province are developed while consistently carrying forward private-public cooperative projects on the basis of mutual trust.